Mar 20

Friday March 13th, 2020

Analytics for Strategic Decision Making

Understanding Hotel Analytics While it is undeniable that there is a tremendous amount of data generated throughout the guest journey, for the vast majority of Hoteliers data analytics still remains an unexplored and overlooked domain.  Most of the time they will find themselves trying to find the right balance between...

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Dec 19

Thursday December 12th, 2019

The Role of Emotional Intelligence in Revenue Management

While writing extensively on Total Revenue Management over the last months, there is one subject that always felt germane and inseparable from the efforts of any Revenue Management professional to levitate their roles and acquire the commercial status that is the natural progression for this key business focused position. That...

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Aug 19

Thursday August 8th, 2019

Demand Optimisation

In this series of articles on Total Revenue Management (TRM) we started by identifying five core elements namely, Revenue Culture, Market segmentation, Seamless technology, Forecasting by Revenue stream and Optimisation by Revenue stream, that consist the fundamentals for efficiently and effectively embracing such a business practice. While the first three...

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Mar 19

Wednesday March 13th, 2019

Forecasting by Revenue stream in Total Revenue Management

Today’s hospitality landscape is characterized by increasing room supply and high cost margins. And while there is enough space for everyone to excel at delivering optimum performance & results, the stiff competition makes it imperative for hotel revenue managers to constantly adjust in order for their strategies to remain relevant....

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Dec 18

Wednesday December 12th, 2018

The Importance of Seamless Technology in a Total Revenue Management

Total Revenue management is becoming an extremely important part of hotel management in recent times – and that too for good reason. Incorporating revenue management in your strategy ensures that you will be able to leverage the maximum number of components of the entire customer journey to improve sales figures....

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Sep 18

Sunday September 23rd, 2018

Redefining Market Segmentation

To increase the benefits from a Total Revenue Management system (TRM), it is vital to optimise the buying process and measure total spend, consider different type of customers, their purchasing power, needs and habits. For optimum results the process of segmenting customers will need to take into account the contribution...

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May 18

Sunday May 6th, 2018

Developing and Instilling a Revenue Management Culture

In a recent article we discussed Total Revenue Management, a concept that should be implemented as a business philosophy and strategy as its principles take into account the entire operation. Total Revenue Management, (TRM), comprises both strategical and tactical procedures and aims to identify & optimize the customer journey (you...

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Mar 18

Wednesday March 21st, 2018

We are Hiring! Join Us in Bangkok

By Bespoke / News

We are Hiring! Join Us in Bangkok Bespoke Revenue Management offers rapid-response, technology-driven revenue management solutions, consultations and training to businesses across the globe. We aim to provide our customers with a tailored solution to their revenue management challenges, and help them streamline their operations for maximum impact on their...

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Dec 17

Wednesday December 6th, 2017

A Review of November’s Best Reads

By Bespoke / News

Total Revenue Management: The Journey from Capacity to Profit Management It is a fact that over the last years, we have seen a growing need for traditional revenue management (RM) to evolve from having sole emphasis in maximizing revenue mainly from rooms, towards adopting a more holistic view and focusing...

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Nov 17

Sunday November 5th, 2017

Review of October’s Best Reads

By Bespoke / News

    How to Cultivate Customer Reviews in the Digital Space               Reviews of your organization in the digital space are the lifeblood of brand awareness and customer conversions. A recent survey from TripAdvisor revealed that hotel guests will read 6-12 reviews before booking their stay....

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Contact Us

We welcome any and all queries about our process and the discussion about revenue management of your company.

    European HQ Location IconPriory Road, London, N8 8LR, U.K. Phone Icon+44 (0) 207 097 1615 E-mail
    Asian HQ Location IconLevel 9 Zuellig House, 1 Silom Road, Bangrak, Bangkok, 10500, Thailand Phone Icon+66 (0) 94 695 1695 E-mail