Blog
6
Sep 18
The Role of Emotional Intelligence in Revenue Management
/While writing extensively on Total Revenue Management over the last months, there was one subject that always felt germane and inseparable from the efforts of any Revenue Management professional to levitate their roles and acquire the commercial status that is the natural progression for this key business focused position. That...
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Jun 18
Demand Optimisation
/In this series of articles on Total Revenue Management (TRM) we started by identifying five core elements namely, Revenue Culture, Market segmentation, Seamless technology, Forecasting by Revenue stream and Optimisation by Revenue stream, that consist the fundamentals for efficiently and effectively embracing such a business practice. While the first three...
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May 18
Forecasting Hotel Demand
/Today’s hospitality landscape is characterized by increasing room supply and high cost margins. And while there is enough space for everyone to excel at delivering optimum performance & results, the stiff competition makes it imperative for hotel revenue managers to constantly adjust in order for their strategies to remain relevant....
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Apr 18
The Importance of Seamless Technology in Total Revenue Management
/Total Revenue management is becoming an extremely important part of hotel management in recent times – and that too for good reason. Incorporating Total revenue management in your strategy ensures that you will be able to leverage the maximum number of components of the entire customer journey to improve revenue...
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Mar 18
Redefining Market Segmentation
/To increase the benefits from a Total Revenue Management system (TRM), it is vital to optimise the buying process and measure total spend, consider different type of customers, their purchasing power, needs and habits. For optimum results the process of segmenting customers will need to take into account the contribution...
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Mar 18
We are Hiring! Join Us in Bangkok
/We are Hiring! Join Us in Bangkok Bespoke Revenue Management offers rapid-response, technology-driven revenue management solutions, consultations and training to businesses across the globe. We aim to provide our customers with a tailored solution to their revenue management challenges, and help them streamline their operations for maximum impact on their...
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Mar 18
Developing and Instilling a Revenue Management Culture
/In a recent article we discussed Total Revenue Management, a concept that should be implemented as a business philosophy and strategy as its principles take into account the entire operation. Total Revenue Management, (TRM), comprises both strategical and tactical procedures and aims to identify & optimize the customer journey (you...
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Dec 17
A Review of November’s Best Reads
/Total Revenue Management: The Journey from Capacity to Profit Management It is a fact that over the last years, we have seen a growing need for traditional revenue management (RM) to evolve from having sole emphasis in maximizing revenue mainly from rooms, towards adopting a more holistic view and focusing...
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Nov 17
Review of October’s Best Reads
/How to Cultivate Customer Reviews in the Digital Space Reviews of your organization in the digital space are the lifeblood of brand awareness and customer conversions. A recent survey from TripAdvisor revealed that hotel guests will read 6-12 reviews before booking their stay....
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Nov 17
Total Revenue Management / The journey from capacity to profit management
/It is a fact that over the last years, we have seen a growing need for traditional revenue management (RM) to evolve from having sole emphasis in maximising revenue mainly from rooms, towards adopting a more holistic view and focusing on achieving profit maximisation across the whole organisation. The latest...
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