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We are Hiring! Join Us in Bangkok

Bespoke Revenue Management offers rapid-response, technology-driven revenue management solutions, consultations and training to businesses across the globe.

We aim to provide our customers with a tailored solution to their revenue management challenges, and help them streamline their operations for maximum impact on their revenue. With our holistic approach, we are able to guide you towards the creation of a total revenue management culture in your organisation.

We apply our profit maximization techniques in all departmental procedures, enabling instilling Revenue Management as a business philosophy and strategy, rather than a management technique.  You will receive a dedicated revenue management team that is able to assess the needs of your company specifically, and will offer solutions that match your requirements.

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Bespoke Revenue Management

A Review of November’s Best Reads

Total Revenue Management: The Journey from Capacity to Profit Management

www.bespokerm.comIt is a fact that over the last years, we have seen a growing need for traditional revenue management (RM) to evolve from having sole emphasis in maximizing revenue mainly from rooms, towards adopting a more holistic view and focusing on achieving profit maximization across the whole organization.







Revenue management: a cost saver, not a cost centre

Bespoke Revenue Management
Bespoke Revenue Management

Any hotelier operating today without the support of an automated revenue management system is working at a competitive disadvantage. Advanced revenue management solutions allow hotels to better predict demand, price their product offerings competitively and achieve the optimal business mix for their property as a result.







Hotel property management systems – a work in progress

Bespoke Revenue Management
Bespoke Revenue Management

Property Management Systems (or PMS) play a vital role in the day-to-day operation of a hotel.  We rely on them to hold our availability and rate data, process new reservations, and store profiles of our guests, as well as of the companies and travel agencies with whom we work.







Blockchain holds promise, unknowns for hotel industry

Bespoke Revenue Management

Blockchain has become the new buzzword, particularly in the hotel industry, and most people unfamiliar with the technology at least know of its association with cryptocurrency Bitcoin. Blockchain is really just a database that stores information that its users don’t want to be changed when they add new information.







Revenue managers succeed with a series of right moves at the right time

Bespoke Revenue Management
Bespoke Revenue Management

Chess is a well-known game of analysis. When playing for the first time, players often lack the knowledge to think strategically. Over time they begin to weigh possible outcomes for every decision, even when it’s their opponents turn. The ability to understand and analyse all potential scenarios and outcomes will lead to more wins.







5 Signs Your Revenue Strategy is Behind the Times

Bespoke Revenue Management

Technology moves fast—no, make that really fast. Technology today analyses higher volumes of data, outputs purer insights and offers up more opportunities than ever before.


How digital personalisation is changing the face of hotel direct bookings

Bespoke Revenue Management

Digital technology is now the dominant force in driving more direct bookings and improving guest experience at your hotel. The prominence of consumers using digital technology and businesses implementing digital strategies has skyrocketed in the past few years.

Review of October’s Best Reads



How to Cultivate Customer Reviews in the Digital Space








Reviews of your organization in the digital space are the lifeblood of brand awareness and customer conversions. A recent survey from TripAdvisor revealed that hotel guests will read 6-12 reviews before booking their stay. Reviews play a key role in not only the final decision making process, but also in potential customer’s ability to discover your business online in local business listings.


 5 things to know about AI’s potential in hotels









Artificial intelligence is no longer just the stuff of science fiction and speculation. Various applications of the technology—both business-oriented and consumer-facing—now exist, and one expert said it’s time for the hotel industry to take stock of AI’s potential.


The ABC guide to maximising revenue









Maximizing revenue proves to be a challenging task even for those experienced hoteliers who know all the ins and outs of their business


Revenue Management Today: Balancing People and Processes









While there are many service industries, hospitality is certainly one of the most complex. The closest comparison may be a cruise ship, or, to a certain extent, air travel. But for something firmly rooted at all times to the ground, we’ll take bragging rights



Finding the right balance between OTAs vs Direct Bookings









The debate over OTA vs direct booking is often a common one with many hoteliers. The increasing market share of Online Travel Agencies (OTAs) and their growing popularity amongst travellers makes them a necessity to be a part of every hotelier’s booking strategy. OTA bookings have always had an edge – a fact most hoteliers cannot ignore


Distribution all over map, but change might come soon









The distribution and cost-per-guest-acquisition landscape remains complicated and ever-changing, hotel owners and operators said during a panel discussion which touched on direct-booking campaigns versus outside booking channels.


Competitive Advantage 2018 – The World Has Changed









The classic model of competitive advantage is Michael Porter’s five forces shown below. This is still a useful model for the hotel industry. The most interesting part of this in 2017 is the “substitute” portion of the grid–this is what Airbnb is all about and they will have had a huge impact on our industry by the time most people wake up to it.



5 Ways to Protect Your Hotel Brand Online and Increase Profit 









A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With so many travel websites, it may seem like an arduous task but it doesn’t have to be. If the responsibility is shared across staff members in your hotel the task will become less daunting and you’ll be more effective at spotting inconsistencies and mistakes.


GDS: The forgotten leisure channel?









Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable.However, one very viable leisure channel has either been overlooked, or is not well understood by many hoteliers. For decades, travel agents worldwide have relied upon their global distribution system of choice to book hotels, and there are some very good reasons for that. As revenue-per-available-room growth is anticipated to slow in 2018, hoteliers looking for an edge will be well-advised to refocus their attention on this channel


Finding and Promoting Revenue Management Talent Within Your Organization


Do you have a catering assistant whose first question each morning is Did we sell out? or What was our occupancy and ADR last night? What about a front office associate who is so hungry to earn the perfect sell incentive that every time she works the 3:00 to 11:00 shift and the hotel has just a few rooms left to sell, you can count on the fact that you are going to end up with a perfect sell? If so, you may have just found your next revenue manager!





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European HQ Location IconPriory Road, London, N8 8LR, U.K. Phone Icon+44 (0) 207 097 1615 E-mail Iconinfo@bespokerm.com
Asian HQ Location IconSJ Infinite One Business Complex, 349 Vibhavadi-Rangsit Road, Bangkok, 10900, Thailand Phone Icon+66 (0) 92 235 6699 E-mail Iconinfo@bespokerm.com